Tuesday, April 05, 2005

Three Methods of Data Collection: Survey, Telephone, Personal Interview (Strengths and weaknesses)

This is that table that he wants us to regurgitate w/o you know, regurging it. Yea.

The easiest way for me to remember it was to sit down and look at what each method was particularly strong and particularly weak on and then figure out the rest ('moderate') by common sense.

Additionally, ya'll get a sample of my stellar spelling skills - Nigem'll get the full effect tomorrow with my chicken scrawl handwriting.

I also made flash cards out of this stuff, cause it's the only bloody way I'll remember it.

What type of survey can you ask the most Q on?
Face to Face Interview

What survey type has limited contingency Qs?
Mail Survey

What type of survey has the greatest bias from social desirability?
Face to Face Interview

What is field research bad for?
Weak on internal validity
Low Control
High Risk of ethical errors
Low Reliability (of results)
Bad for Hypothesis Testing
Bad for Explanatory Research

What is field research good for?
Very natural
High External Validity
Allows moderate #s of subjects
Useful for long descriptive research

What are surveys strong on?
Large populations
High #s of subjects
(note: those two things are different, I had to stare at them for a while before I had it straight)
Allow Hypothesis testing
Useful for both explanatory and descriptive research

What are surveys bad at?
Only moderatly:
  • Natural
  • Xternal Validity
  • Internal Validity
  • Control (did one person fill out your survey, was it the person you wanted?, did they watch the news while they were doing it?)
Moderate ethical problems (Ex of what these are?)

What are experements strong on?
Internal validity
Control
High Reliability
Allow formation and testing of hypotheses
Useful for explanatory research and INTRODUCED phenomenia

A Note: Experements allow introduced phenomonia, you control the action so you can test before, after, and during. Surveys are ex post facto - you can only ask about stuff that's already happened (have you ever discriminated against someone in a job interview?) OR hypothetical actions (if given the opty, would you descriminate in job interview?). Field research is 'in the now' -- it's ongoing, complex phenomonia.

Just answered this, but in flashcard format:
Phenomenon in experements, survey and field research?
Introduced: Exp
Past: Survey
Ongoing: Field

What are experments weak on?
Ethical errors are common
External validity is a problem
unnatural
Small populations, low #s of subjects (with ass sample selection)
Not useful for descriptive research
Short duration

What methods can be used for explanatory research?
Experement or survey

What methods can be used for descriptive research?
Survey or field research

What's low on external validity?
Experement

What's high on internal validity?
Experement

Where are the most problems with ethics in research?
Both experements and field research

Where can you have hypotheses?
Experements and surveys


2 Comments:

Blogger Clstal said...

Hmmm... I just realized that I mashed two Q together.

1. compare and contrast 3 methods of RESEARCH

2. compare and contrast 3 methods of SURVEYS

Um, yea.

9:35 PM  
Blogger harvestorm said...

Now you've got me all mixed up... I'm just going to sit here and giggle all alone in my house for a while until this all makes sense....

9:42 PM  

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